SIAMP Seat App Privacy Policy

Version 1.1
Effective Date: 6 July 2026

1. Introduction

Welcome to the SIAMP Seat App.

SIAMP Limited ("SIAMP", "we", "our" or "us") is committed to protecting your privacy and ensuring that your personal information is handled responsibly, securely and transparently.

The SIAMP Seat App has been developed to help users identify the correct SIAMP replacement toilet seat using the camera on their mobile device. The App combines intuitive image recognition technology with SIAMP's product database to provide accurate product recommendations.

Protecting your privacy has been a fundamental consideration throughout the design and development of the App. Wherever technically possible, photographs captured for seat identification are analysed locally on your mobile device and are not uploaded to SIAMP servers for image recognition.

This Privacy Policy explains:

what personal information we collect;
why we collect it;
how we use it;
how long we retain it;
who we may share it with;
how we protect it; and
the rights you have under applicable data protection legislation.

This Privacy Policy applies whenever you download, install, register for or use the SIAMP Seat App.

By using the App, you acknowledge that you have read and understood this Privacy Policy.

2. About SIAMP Limited

The SIAMP Seat App is provided by:

SIAMP Limited
Unit 7 Spark Business Park
Hamilton Road
Stockport
SK1 2AE
United Kingdom

Email: info@siamp.co.uk

SIAMP Limited is the Data Controller responsible for the processing of your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR) where applicable, the Data Protection Act 2018 and other applicable privacy legislation.

3. Privacy by Design

SIAMP believes that privacy should be built into products from the outset rather than added later.

The SIAMP Seat App has therefore been designed in accordance with the principle of Privacy by Design.

This means we aim to:

collect only the information necessary to provide the App's services;
minimise the amount of personal information processed;
process images locally on your device wherever possible;
implement appropriate technical and organisational security measures;
maintain transparency regarding our processing activities; and
regularly review and improve our privacy and security controls.

Our objective is to provide an effective product identification tool while minimising the collection and processing of personal information.

4. Information We Collect

Depending upon how you use the App, SIAMP may collect the following categories of information.

4.1 Account Information

When you register for a SIAMP Seat App account we may collect:

Full name
Email address
Company name
Telephone number
Username
Encrypted authentication credentials

This information enables us to create and manage your account and provide access to the App.

4.2 Device Information

To ensure the App functions correctly we may collect technical information relating to your device, including:

Device manufacturer
Device model
Operating system
Operating system version
App version
Device language
IP address
Device identifiers where necessary for analytics

This information assists SIAMP in maintaining compatibility, improving performance and diagnosing technical issues.

4.3 Camera Images

The SIAMP Seat App requires access to your mobile device camera in order to identify compatible SIAMP replacement toilet seats.

Images captured through the App are analysed locally on your device wherever technically possible.

Photographs used solely for product identification are not uploaded to SIAMP servers for image recognition.

SIAMP does not use these images for advertising, marketing, behavioural profiling or any unrelated purpose.

4.4 Location Information

Where you choose to enable location services, the App may access your approximate location.

Location information may be used to:

display products relevant to your region;
improve your user experience;
assist with regional product availability.

Location services are optional and may be disabled at any time through your mobile device settings.

4.5 Analytics

The SIAMP Seat App uses Google Analytics for Firebase to help us understand how users interact with the App and how we can improve its functionality and performance.

Analytics information may include:

Device type
Operating system
App version
Language settings
Approximate geographic region
App usage statistics
Screen views
User interactions within the App

Analytics information is used only to improve the App and is not used by SIAMP to personally identify users.

4.6 Push Notifications

Where enabled, the App may send notifications relating to:

important service announcements;
application updates;
product information;
security notifications.

Notifications are optional and may be disabled through your device settings at any time.

5. How We Use Your Information

SIAMP only processes your personal information where necessary to provide the services offered through the SIAMP Seat App or where we have another lawful basis to do so.

We use your information to:

create and manage your details;
authenticate users securely;
identify compatible SIAMP toilet seats;
display relevant product recommendations;
provide customer support;
respond to enquiries;
improve the functionality, reliability and performance of the App;
monitor security;
investigate suspected misuse;
communicate important information regarding your account or the App; and
comply with legal and regulatory obligations.

We will not use your personal information for purposes that are incompatible with those described in this Privacy Policy.

6. Lawful Basis for Processing

SIAMP processes personal information under the following lawful bases.

Performance of a Contract

Article 6(1)(b) UK GDPR / EU GDPR

Processing is necessary to:

create your account;
authenticate users;
provide seat identification;
display product recommendations;
provide customer support.

Legitimate Interests

Article 6(1)(f) UK GDPR / EU GDPR

SIAMP processes certain information where necessary to:

maintain application security;
improve App performance;
prevent fraud;
investigate misuse;
develop new functionality;
protect SIAMP's business interests.

Before relying upon legitimate interests, SIAMP considers the potential impact upon your rights and freedoms.

Consent

Article 6(1)(a) UK GDPR / EU GDPR

Where required, SIAMP relies upon your consent before accessing:

Camera
Location
Push Notifications
Analytics technologies where applicable

Consent may be withdrawn at any time by changing your App or device settings.

Withdrawal of consent does not affect processing already carried out before consent was withdrawn.

7. Camera and Image Processing

The primary function of the SIAMP Seat App is to identify compatible SIAMP toilet seats.

To achieve this, the App requires access to your device camera.

Local Processing

Photographs captured by the App are processed locally on your mobile device wherever technically possible.

Images are analysed on the device and are not uploaded to SIAMP servers for image recognition.

This significantly reduces the amount of personal information processed by SIAMP and supports our commitment to Privacy by Design.

Storage of Images

Unless you specifically choose to save photographs using your own device, SIAMP does not retain images captured solely for seat identification.

Marketing

Images captured through the SIAMP Seat App are never used for:

marketing;
advertising;
behavioural profiling;
sale to third parties;
any purpose unrelated to product identification.

8. Device Permissions

To provide the functionality of the SIAMP Seat App, the App may request access to certain features of your mobile device.

You control these permissions and may enable or disable them at any time through your device settings.

8.1 Camera

Camera access is required to allow the App to capture images for toilet seat identification.

The App will only access the camera after you have granted permission.

Images are processed locally on your device for identification purposes and are not uploaded to SIAMP servers for image recognition.

8.2 Photo Library (where available)

Where supported by your mobile operating system, you may choose to analyse an existing photograph stored within your device.

The App will only access photographs that you specifically select.

SIAMP does not scan or access your photo library without your permission.

8.3 Notifications

If you choose to receive notifications, SIAMP may send messages relating to:

App updates
Product information
Service announcements
Important security information

Notifications may be disabled at any time through your device settings.

8.4 Location Services

Where enabled by you, the App may use your approximate location to improve your experience by displaying products or information relevant to your country or region.

Location services are optional and can be disabled at any time.

9. Google Analytics for Firebase

The SIAMP Seat App uses Google Analytics for Firebase, a mobile analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics helps SIAMP understand how the App is used so that we can improve its performance, reliability and user experience.

Information Collected

Google Analytics may collect information including:

App launches
Session duration
Screen views
User interactions
Device model
Operating system
Operating system version
App version
Device language
Approximate geographic region
Device identifiers used for analytics
IP address processed in accordance with Google's privacy practices

Where possible, this information is collected in an aggregated or pseudonymised form.

SIAMP does not use Google Analytics to identify individual users.

Purpose of Processing

Analytics information helps SIAMP to:

understand how customers use the App;
identify usability improvements;
improve App performance;
monitor reliability;
develop new features;
improve future versions of the App.

Legal Basis

Where required by applicable law, the legal basis for processing analytics information is your consent under Article 6(1)(a) UK GDPR and EU GDPR.

Where consent is not required, processing is carried out under SIAMP's legitimate interests in improving the App under Article 6(1)(f).

International Transfers

Google may process certain analytics information outside the United Kingdom or the European Economic Area.

Where this occurs, Google applies appropriate safeguards, including Standard Contractual Clauses or other recognised transfer mechanisms where required by law.

Further information about Google's processing of personal information is available at:

https://policies.google.com/privacy

10. Sharing Your Information

SIAMP respects your privacy and does not sell, rent or trade your personal information.

We may share personal information only where necessary to:

provide the services available through the App;
fulfil our contractual obligations;
comply with legal obligations;
protect SIAMP's legal rights;
prevent fraud or security incidents.

We carefully select any organisations that process information on our behalf and require them to comply with applicable data protection legislation and maintain appropriate security measures.

Google Analytics for Firebase processes analytics information on behalf of SIAMP in accordance with Google's Privacy Policy.

11. International Data Transfers

SIAMP primarily processes personal information within the United Kingdom and the European Economic Area (EEA).

Where it is necessary to transfer personal information outside these jurisdictions, SIAMP will ensure that appropriate safeguards are implemented.

These safeguards may include:

UK International Data Transfer Agreements (IDTAs);
European Commission Standard Contractual Clauses;
adequacy regulations or adequacy decisions;
additional technical and organisational security measures where appropriate.

12. Data Retention

SIAMP retains personal information only for as long as necessary to fulfil the purposes described within this Privacy Policy.

Retention periods depend upon:

the nature of the information;
how you use the App;
legal obligations;
warranty obligations;
dispute resolution;
security investigations.

Account information will generally be retained while your account remains active.

Analytics information is retained in accordance with the retention settings configured within Google Analytics for Firebase.

When information is no longer required, it will be securely deleted or anonymised.

13. Information Security

Protecting your information is one of SIAMP's highest priorities.

We maintain appropriate technical and organisational measures designed to protect personal information against:

accidental loss;
unauthorised access;
misuse;
alteration;
disclosure;
destruction.

Our security measures include:

encrypted communications using industry-standard TLS encryption;
secure user authentication;
password protection;
role-based access controls;
secure hosting environments;
regular software updates;
vulnerability management;
routine security monitoring;
staff training in information security and data protection.

Although no electronic system can guarantee absolute security, SIAMP continually reviews and enhances its security measures to reduce risks and maintain a high level of protection.

14. Your Privacy Rights

Depending upon your location, you may have the following rights under applicable data protection legislation.

These include:

Right of Access (Article 15 GDPR)
Right to Rectification (Article 16 GDPR)
Right to Erasure (Article 17 GDPR)
Right to Restrict Processing (Article 18 GDPR)
Right to Data Portability (Article 20 GDPR)
Right to Object (Article 21 GDPR)
Right to Withdraw Consent where processing is based upon consent.

To exercise any of these rights, please contact SIAMP using the contact details provided within this Privacy Policy.

We may ask you to verify your identity before responding to your request.

SIAMP will respond within the time periods required by applicable data protection legislation.

15. Account Deletion

SIAMP respects your right to control your personal information.

If you no longer wish to use the SIAMP Seat App, you may request the deletion of your account and associated personal information at any time.

Account deletion requests should be sent to:

SIAMP Limited
Email: info@siamp.co.uk

To protect your privacy and prevent unauthorised access, SIAMP may request sufficient information to verify your identity before processing your request.

Once your request has been verified, SIAMP will:

deactivate your account;
delete or anonymise personal information where appropriate;
retain only information that we are legally required or entitled to retain.

Certain information may need to be retained for legal, accounting, warranty, fraud prevention or regulatory purposes.

Once the deletion process has been completed, you will no longer be able to access your account using the deleted credentials.

16. Children's Privacy

The SIAMP Seat App has been developed for professional installers, merchants, distributors and adult consumers.

The App is not intended for use by children under the age of 16.

SIAMP does not knowingly collect personal information from children.

If SIAMP becomes aware that personal information relating to a child has been collected without appropriate parental consent or other lawful authority, we will take reasonable steps to delete that information as soon as practicable.

Parents or guardians who believe that a child has provided personal information should contact SIAMP immediately using the contact details provided in this Privacy Policy.

17. Changes to this Privacy Policy

SIAMP may update this Privacy Policy from time to time.

Updates may be made to reflect:

changes to applicable legislation;
regulatory guidance;
improvements to the SIAMP Seat App;
changes to our products or services;
new functionality;
changes to security measures.

The most recent version of this Privacy Policy will always be made available:

within the SIAMP Seat App;
on the SIAMP website.

Where significant changes are made that materially affect the way we process personal information, we may notify users through the App, by email or by other appropriate means.

The Effective Date shown at the beginning of this Privacy Policy indicates when the current version became effective.

We encourage users to review this Privacy Policy periodically to remain informed about how we protect their personal information.

18. Contact Us

If you have any questions regarding this Privacy Policy, your personal information or the way SIAMP processes your data, please contact us.

SIAMP Limited
Unit 7 Spark Business Park
Hamilton Road
Stockport
SK1 2AE
United Kingdom

Email: info@siamp.co.uk

We aim to respond to all privacy-related enquiries promptly and within the timescales required by applicable data protection legislation.

19. Complaints

SIAMP is committed to resolving any concerns regarding the processing of your personal information.

If you believe we have not handled your personal information appropriately, we encourage you to contact us first so that we have the opportunity to investigate and resolve your concerns.

You also have the right to lodge a complaint with the relevant data protection supervisory authority.

For users located within the United Kingdom, the supervisory authority is:

Information Commissioner's Office (ICO)
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
United Kingdom

Telephone: 0303 123 1113

Website: https://ico.org.uk

If you are located within another country or territory, you may also contact your local data protection supervisory authority.

20. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of England and Wales except where mandatory local data protection legislation provides otherwise.

Nothing contained within this Privacy Policy limits or excludes any statutory rights available to you under applicable data protection legislation.

21. Document Information

Document Title
SIAMP Seat App Privacy Policy

Version
1.1

Effective Date
6 July 2026

Document Owner
SIAMP Limited

Review Frequency

This Privacy Policy will be reviewed at least annually or sooner where required by:

changes in legislation;
regulatory guidance;
changes to App functionality;
changes to data processing activities;
changes to third-party service providers.

Last Reviewed
6 July 2026

Privacy Summary

At SIAMP, we believe that protecting your privacy is fundamental to delivering a high-quality digital experience.

The SIAMP Seat App has been developed using the principles of Privacy by Design, ensuring that we collect only the personal information necessary to provide the App and its services.

Wherever technically possible, photographs captured to identify compatible SIAMP toilet seats are analysed locally on your device and are not uploaded to SIAMP servers for image recognition.

We are committed to protecting your personal information through appropriate technical and organisational security measures and to processing personal information fairly, lawfully and transparently in accordance with UK GDPR, EU GDPR and applicable data protection legislation.